(PPC) Pay per click
Paid search marketing offers businesses a way to quickly gain visibility in search engine results, drive targeted traffic, and measure the effectiveness of their campaigns through detailed analytics. Advertisers only pay when someone clicks on their ad, making it a cost-effective and measurable form of online advertising.
- Keyword Selection
- Bid Amounts
- Ad Copy
- Ad Extensions
- Landing page creation & optimization
- Quality Score
EuroLink
How marketing service can help grow your revenue
Benefits of PPC and Paid Search Marketing
Pay-Per-Click (PPC) is an online advertising model in which advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to a website rather than earning those visits organically. Advertisers bid on keywords relevant to their target audience, and when users search for those keywords on search engines or platforms, the ads appear prominently in the search results.
Paid search marketing offers businesses a way to quickly gain visibility in search engine results, drive targeted traffic, and measure the effectiveness of their campaigns through detailed analytics. Advertisers only pay when someone clicks on their ad, making it a cost-effective and measurable form of online advertising.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search marketing
Looking to learn more about paid search management for your business? Browse our FAQs:
Paid search marketing, or pay-per-click (PPC), involves advertisers bidding on keywords to display ads on search engine results pages. Advertisers pay a fee each time a user clicks on their ad. In contrast, organic search relies on optimizing website content to naturally appear in search results without direct payment.
Establishing a budget for paid search marketing involves considering your business goals, industry competition, and the cost per click (CPC) for your targeted keywords. Conducting keyword research, assessing the potential return on investment, and setting realistic budget expectations are crucial factors in determining the appropriate budget for your campaigns.
Quality Score is a metric used by search engines to evaluate the relevance and quality of your ads and landing pages. It considers factors such as click-through rate, ad relevance, and landing page experience. A higher Quality Score can lead to better ad positioning and lower costs, emphasizing the importance of creating highly relevant and engaging ads.
Optimizing ad copy involves crafting compelling headlines and descriptions, incorporating relevant keywords, and creating a clear call-to-action. A/B testing different variations of ad copy helps identify what resonates best with your audience. Continuous refinement based on performance data ensures that your ads remain effective over time.
