Key elements of Email Marketing
Email marketing remains a powerful tool for businesses to establish and maintain meaningful connections with their audience, drive customer loyalty, and achieve marketing objectives in a measurable and cost-efficient manner.
- Building an Email List
- Segmentation
- Email Design
- Compelling Content
- Personalization
- Automation
- Analytics and Tracking
Eurolink
Powering Success Through Email Marketing Excellence.
Email Marketing
Email marketing serves as a pivotal tool for businesses, offering a direct and cost-effective means of communication with their audience. By delivering messages directly to subscribers’ inboxes, it establishes a personal connection and provides an efficient way to reach a large audience. The ability to tailor messages through segmentation ensures personalized content based on various factors, enhancing engagement and relevance. With visually appealing designs, interactive elements, and clear calls-to-action, email campaigns encourage recipients to take desired actions.
Automation features streamline processes, triggering campaigns based on user behavior or events, saving time and ensuring timely communication. Detailed analytics and metrics provide measurable insights, enabling businesses to track and optimize campaign performance effectively. From fostering customer loyalty and driving conversions to enhancing brand awareness on a global scale, email marketing stands as a versatile and powerful tool in the digital marketing toolkit, contributing significantly to a business’s success.
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Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our paid search marketing services?
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our email marketing so effective?
Promotional Emails
Promotional emails are marketing messages sent to a targeted audience with the aim of promoting products, services, or special offers. These emails are designed to persuade recipients to take a specific action, such as making a purchase, signing up for a webinar, or visiting a website. Effective promotional emails often include compelling subject lines, visually appealing designs, engaging content, and clear calls-to-action (CTAs) to encourage recipients to act.
Transactional emails
Transactional emails are automated messages triggered by specific actions or events, typically initiated by users or systems. Unlike promotional emails, which aim to market products or services, transactional emails serve to facilitate transactions or provide essential information related to user interactions. Common examples include order confirmations, shipping notifications, account activation emails, password resets, and receipts. These emails are crucial for maintaining communication with customers throughout their journey, ensuring transparency, and building trust.
Email Newsletters.
Email newsletters are a powerful tool for businesses and individuals to directly engage with their audience. By curating valuable content, promotions, updates, and insights, email newsletters provide subscribers with relevant information delivered straight to their inbox. Effective newsletters are carefully crafted with attention to audience preferences, utilizing compelling subject lines, visually appealing designs, and clear calls-to-action to encourage interaction
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about Email marketing
Email marketing is essential for businesses as it provides a direct and cost-effective way to communicate with your audience. It helps build and nurture relationships, drive customer engagement, and boost brand loyalty. Email marketing is also a powerful tool for promoting products or services, increasing sales, and staying top-of-mind with your audience.
Building a successful email list involves using opt-in mechanisms on your website, social media, and other touchpoints to encourage users to subscribe. Offering incentives like exclusive content, discounts, or free resources can entice users to join your mailing list. Ensure transparency and compliance with data protection regulations.
Successful email marketing content varies but often includes newsletters, product announcements, promotional offers, educational content, and personalized recommendations. Engaging visuals, concise copy, and clear calls-to-action contribute to effective email content. Regularly test and analyze content performance to refine your strategy.
Email frequency depends on your audience and the nature of your business. Strive for a balance between staying top-of-mind and avoiding email fatigue. A general guideline is to send consistent, relevant content without overwhelming your subscribers. Test different frequencies to determine what works best for your audience.
